16 Jun – It was revealed that former Fin.K.L member and solo singer Lee Hyo-ri has been selected as the new brand representative for Swarovski.
According to Hellokpop website, B2M Entertainment confirmed the news, saying: "Lee Hyo-ri has been selected to represent the brand and she will be the first Asian celebrity to do so. She will participate in their new campaign starting 22 July."
It was further explained that the reason Swarovski appointed Hyo-ri for their new campaign was due to her advocacy for animal rights awareness and other social issues. They were reportedly saying that it displayed her true sense of concern and commitment for the issues.
Meanwhile, Lee Hyo-ri has already participated in shooting for the new campaign and was seen sporting one of the brand's line of jewellery.