Jay Park has been selected the new model for outdoor clothing brand, Williamsburg.
On June 20, a representative for Williamsburg revealed the advertisement deal saying, “With Jay Park possessing a global image and a wide range of entertainer skills, he fit the most with the image of our brand and we decided to cast him as our model.”
Jay Park’s first shoot for Williamsburg took place on June 19.
Despite advertising for fall and winter clothing and accessories, Jay Park and the other models braved the summer heat as Jay Park actively led the other models in a successful first shoot.
Jay Park shared his sentiments on the partnership saying, “Williamburg’s style is simple while the designs are sensible, setting them apart from other outdoors wear brands. I normally like wearing simple but sensibly designed style clothing.”
The shoot will also feature products from the Steve J & Yoni P collaboration line and the full shoot and brand launch will take place in August.
Photo credit: Williamsburg
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