David Beckham is stripping down to his skivvies again.
In a move set to delight Becks lovers across the globe, the soccer hunk is revealing his always-toned torso in a new ad campaign for the David Beckham Bodywear collection for H&M.
The collection, designed by David's in house team, features briefs, boxers, pajamas, long johns, vests and T-shirts.
"Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to," David said in a statement. "I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."
This isn't the first time David has posed in his briefs.
The returning Galaxy soccer star posed for Armani underwear ads in 2009.
Copyright 2012 by NBC Universal, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.