New Don Don Donki outlet at 100 AM mall will have mobile food section for working crowd

Don Don Donki’s upcoming store at 100 AM mall during a media preview on 13 June 2018. (PHOTO: Elizabeth Tong/Yahoo Lifestyle Singapore)

Japanese discount store Don Don Donki’s second outlet in Singapore will have a new “mobile foods” concept to cater to busy workers in the CBD area – and don’t worry, the baked sweet potato, one of the store’s most popular items, is still on the menu.

The new store is located on levels two and three of 100 AM mall in Tanjong Pagar and opens on Thursday (14 June).

It will have a Japan Mobile Foods section, which offers takeaway items such as yakitomorokoshi (Japanese-style grilled sweet corn), takosen (octopus takoyaki sandwiched between Japanese crackers), watagashi (fruity and colourful cotton candy), and gelato. Prices for the food items range from $1 to $5.90.

Unlike the store’s flagship Orchard Central store, which is open 24-hours, the new outlet will operate daily from 8am to midnight, although it will open at 10am on its first day of operation.

“We are excited to bring yet another one of our stores to Singapore in just six months since our first store was launched here in December 2017. Business results from our first store have revealed that our food offering has done exceptionally well here, so that will continue to be a focus for the 100 AM outlet,” said Hideki Okada, director of Pan Pacific International, the holding company for the Japanese brand’s overseas operations.

Don Don Donki’s second outlet, seen here during a media preview on 13 June 2018, will feature a Japan Mobile Foods section. (PHOTO: Elizabeth Tong/Yahoo Lifestyle Singapore)

The new store will have various opening day promotions, which include discounts for select items such as Japanese Premium Rice, Japanese peaches and Hokkaido milk, as well as a chance to win items including Donpen Eco Bags.

The 100 AM outlet will be the brand’s second store in Singapore as well as in Southeast Asia. It opened its first outlet last December in Orchard Central mall.

Don Don Donki, known as Don Quijote in Japan, sells groceries, electronics, cosmetics, gourmet food and other lifestyle items. The brand had to change its name in Singapore as there is already a restaurant here called Don Quijote.

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