While there are certainly still many reasons to get excited about street style during fashion month—and cheers to all of the brilliant, intrepid photographers out there—let’s be real: the business of street style has, at least on some level, surpassed the purity of street style, which has always been rooted in self-expression and the idea that dressing for the cameras will hopefully spark a sense of imagination in the viewers. Natalie Tauger wants to change some of that.
Born and bred in New York, Tauger is a stylist who for most of her career worked alongside creative director Karl Templer at Interview magazine. Now, she’s branching out into content creation with her new editorial social platform, Look One World. On her Instagram and TikTok, Tauger shares her own glam-goddess style, but on the Look One channels, she captures a new face in New York City every day, highlighting that individual’s unique personal style and also interviewing them about who they are, what they do, and why they love fashion.
The crazy-cool, lo-fi but high-fashion style videos and still images mainly showcase models (though there are other fashion-industry personalities too) wearing their single favorite look out on the street. Look One World is bringing something new to the universe of selfies and influencer #GRWM posts—it’s showcasing that the beauty of self-expression and traditional street style is as much about the person as it is about the clothes and labels they’re wearing.
This week, Tauger let Harper’s Bazaar tap into her creative prowess and is sharing a special New York Fashion Week–themed Look One series with us across our social channels. Be sure to follow along on Bazaar’s Instagram and TikTok to see the people who make this week what it is: designers, models, stylists, and more. And below, Tauger dives deeper into who she is, what she does, and why she wants Look One to be a place for everyone, everywhere to get dressed and inspired.
Why did you decide to launch Look One World, and where did the initial concept come from?
Everyone that I knew was interacting with fashion imagery only through social media, not necessarily through magazines. Even if you were loyal to print, you were still coming into contact with digital fashion images—it’s unavoidable. I also wanted to show the diversity of my interests as a stylist. I dress a very specific way for myself, but there’s so much I want to say about fashion, and I wanted an outlet that could be easily accessible no matter where you are in the world. I also love to play Wordle, and I love that you only get one puzzle a day. That concept means that people won’t get fatigued by the content—there’s just a little treat every day to hold you over.
As a stylist, what do you believe is missing in terms of personal-style content capture online and on social? Are you hoping to fill this void with Look One?
I am absolutely obsessed with people’s fit pics on social media. I love that people who don’t work in fashion are still getting their friends to take pictures of their outfits every day. I really love GRWM [#GetReadyWithMe] culture. Your clothes are your marketing for the world. Every day, especially in a city, you experience nonverbal communication with thousands of people. What we wear, how we do our hair, whether we wear tons of makeup or none at all—it’s your way of letting the world know what you’re about. So, I wanted to bridge the gap between this idea of outfit culture because, ultimately, everyone is a stylist. I wanted to create something that felt celebratory of individual style but also something that still felt elevated, had a point of view, and was diverse both in the styles presented and the models wearing them. Enter Look One. I think it’s Fashion with a capital F, which I love, but also approachable and not at all intimidating.
How would you describe your personal style, and how has it evolved throughout your career?
I describe my style as effortful and uncomfortable. I think in the past I was really trying to find my own voice during a time when I felt everyone around me was trying to be easy, effortless, and comfortable. So I ended up running in the opposite direction! I love looking like it took time to put myself together. I think of it as a sign of respect not just for myself, but for everyone that I encounter. My style really changed, though, too, when I started making money. When I was an assistant, I was always on my hands and knees tying shoes, fixing cuffs, and straightening tights. Once I started to work my way up, I really wanted to project a sense of confidence and power. I really wanted to look like a bitch but then surprise people by being down-to-earth.
What excites you about New York Fashion Week in its current state? Any new designers or creatives that you’ve been watching closely?
I think it’s an incredibly exciting time for New York fashion. For the past 20 years, it’s really been a lot of the same titans of industry competing for the headlines, and now we sort of have a transitional period where so many new and exciting designers are embracing what makes New York City such a compelling fashion capital. Luar really comes to mind when I think of the next generation of New York talent. I find that his clothes feel distinctly New York. It’s American sportswear with swagger and attitude. They’re clothes that you don’t see in Europe in the absolute best way.
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