As part of its tenth anniversary celebrations, Mr Porter is shining the spotlight on craftsmanship, as well as innovative and sustainable materials, and local communities. With Small World, the site's users now have access to a selection of global brands offering products -- spanning fashion, home decor, grooming and watches -- made locally according to strict environmental and animal welfare standards.
The men's online shopping destination, Mr Porter is starting a new chapter in its history in 2021 -- its 10th anniversary year -- as it seeks to meet 'new' consumer expectations. The e-tailer will present a selection of brands -- and, by extension, products -- that are ethically, locally and responsibly made. Now accessible via the e-commerce platform's homepage, Small World is a showcase for local communities and artisans from around the world.
Starting Monday, June 28, men will be able to discover 33 brands -- some new, some previously featured on the platform -- which "celebrate craftsmanship, responsibly made products and local communities on a global scale." In total, this represents more than 300 products for the launch of Small World, in categories from ready-to-wear to accessories, shoes, luxury watches, grooming and decorative items.
"We are delighted to launch Small World and champion its diverse range of brands, all of which have an incredible story to tell and a distinct craft sensibility to imbue within Mr Porter's greater offering. The launch, along with the Craftsmanship Code, is very much in line with our 10th anniversary focuses of discovery, inclusivity, craftsmanship and community. We aimed to seek out and spotlight distinct product stories from some of our more established global brands, through to nurturing smaller artisanal partners that are creating world-class product in time-honoured ways," said Sam Kershaw, buying director at Mr Porter.
And these brands haven't been chosen at random, as all have had to meet a series of assessments. Their wares include products made by skilled artisans using traditional techniques, products made with innovative materials and processes that address environmental issues, and products made with processes that benefit local communities, use low-impact materials, and meet strict animal welfare standards. All of this brings together brands and communities from Bali, Mexico, Tibet, Nigeria and Mali.
Portuguese Flannel, Bornn, Cooperative Djiguiyaso, Jungmaven, Post-Imperial, Slowdown Studio, True Tribe and Norlha are just some of the new brands shoppers can discover through Small World. Mr Porter states that each of these labels will also be part of its "The Craftsmanship Code" section, championing products from brands making positive contributions to their communities and putting environmental and social considerations at the forefront of their product design and business decisions.