Mr Bean, Singapore’s largest soy F&B retailer, has partnered Singapore’s largest homegrown ice cream brand Udders to produce, serve and export dairy-free soy ice cream.
The ice cream comes in the original soy, durian, Oreo cookies and salted gula melaka flavours. It will soon be certified as Healthier Choice by the Health Promotion Board and will be sold in selected Mr Bean stores.
The two local brands signed a memorandum of understanding for the strategic partnership at the Swissotel Merchant Court on Friday (11 January), witnessed by Senior Minister of State for Trade and Industry and Education Chee Hong Tat.
This cooperation is in light of a recent call by Finance Minister Heng Swee Keat for Singapore small- and medium-sized enterprises (SMEs) to step up collaboration in the face of digital disruption and in their efforts to expand globally.
The two brands will also be launching a co-branded cafe store at Sentosa’s Beach Station in February. Future plans for the two partners include having products in each other’s outlets, joint distributions through supermarkets and convenience stores, and joint exports.
Mr Bean founder Loh Jwee Poh said: “When compared to larger companies and MNCs, SMEs have fewer resources to achieve the efficiencies and cost advantages. We hope to leverage on each other’s networks, distribution channels, logistics, production capacity and brand equity to increase sales and presence in Singapore and the region.”
Udders Ice Cream founder Wong Peck Lin added, “We are super excited about this collaboration between two established Singapore brands, to find ways to increase economies of scale for mutual benefit.”