These Are The Most-Coveted Beauty Gifts In America

Andrea Navarro

Categories Makeup

If you haven’t already finished your holiday shopping, Influenster is here to help. The product discovery and reviews platform surveyed more than 4,000 women to learn which beauty brands they’d like to find in their stockings this year. The options were based on top brands available on the site, and the results are super useful in discovering where to shop for the makeup maven in your life.

Anastasia Beverly Hills took home the top spot in the US, followed by Urban Decay and MAC. Anastasia was the clear winner across the Northeast, South and West, while Urban Decay stole the show in the Midwest. Curious to learn what the most popular brand in your home state is? Take a look at the full breakdown below.


Alabama: MAC Cosmetics
Alaska: Too Faced Cosmetics
Arizona: Anastasia Beverly Hills
Arkansas: e.l.f. Cosmetics
California: Anastasia Beverly Hills
Colorado: MAC Cosmetics
Connecticut: Anastasia Beverly Hills
Delaware: Urban Decay
Florida: Anastasia Beverly Hills
Georgia: Urban Decay
Hawaii: Lancôme
Idaho: Urban Decay
Illinois: Urban Decay
Indiana: Sephora Collection
Iowa: bareMinerals
Kansas: MAC Cosmetics
Kentucky: Urban Decay
Louisiana: Urban Decay
Maine: Anastasia Beverly Hills
Maryland: Kat Von D
Massachusetts: Kat Von D
Michigan: Urban Decay
Minnesota: Lush Cosmetics
Mississippi: MAC Cosmetics
Missouri: Benefit Cosmetics
Montana: Smashbox
Nebraska: ColourPop
Nevada: Urban Decay
New Hampshire: Maybelline
New Jersey: Anastasia Beverly Hills
New Mexico: Sephora Collection
New York: Anastasia Beverly Hills
North Carolina: Anastasia Beverly Hills
North Dakota: Too Faced Cosmetics
Ohio: Urban Decay
Oklahoma: bareMinerals
Oregon: Too Faced Cosmetics
Pennsylvania: Urban Decay
Rhode Island: Benefit Cosmetics
South Carolina: Too Faced Cosmetics
South Dakota: CoverGirl
Tennessee: Urban Decay
Texas: Anastasia Beverly Hills
Utah: Urban Decay
Vermont: Becca Cosmetics
Virginia: Urban Decay
Washington: Anastasia Beverly Hills
West Virginia: Sephora Collection
Wisconsin: bareMinerals
Wyoming: bareMinerals
District of Columbia: Tarte Cosmetics