Spike Lee and Taron Egerton are lending their talents to Montblanc's new campaign.
The Oscar-winning writer/director and Golden Globe-winning Rocketman star are joined by Chinese actor and singer Chen Kun in the luxury label's What Moves You, Makes You adverts.
Each star is the focus of a 60-second film, which explores their personal journeys to the top.
"With this new campaign, we are engaging with a new global generation of leaders and professionals, inspiring them to achieve their full potential as they journey through a life led by passion," said Vincent Montalescot, the German brand's executive vice president of marketing. "It expresses a new aspiration to live a life where the professional and personal don't compete with each other, but enrich one another. While at different stages in their careers, the three creative catalysts we are spotlighting are living proof that following what moves you, ultimately leads you to a place of fulfilment and success."
The trio are also honoured as Montblanc Mark Makers, people described as passionate doers that follow their intuition, are driven by purpose and a love for what they do.
Montblanc chief executive officer Nicolas Baretzki added: "Being a Mark Maker is a different way of thinking. It is no longer about status or reaching the top but it's about the meaningful, purposeful and enriching journey we take to get there, and the people we impact on our way."
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