Who says retail is dead? Apparel and lifestyle company Moncler just revealed its newest brick-and-mortar store at Marina Bay Sands, Singapore and we were there to preview it on Thursday (21 March). The new Moncler boutique covers a total area of 5,600 sq ft spread across two floors, making it among the biggest Moncler store in the APAC Region.
Not to overlook their biggest opportunity to connect with consumers, the store, at the first glimpse, marries an inspiring physical environment with vignettes of our lifestyle – the facade of the store mimics the brand’s classic puffer-style jackets, to use of black and white marble within the interior and furniture that’s carved into shapes of icebergs – leaving you with that feeling like you’re off on an Alpine ski trip.
There is a marble staircase that’s luminescent, which we reckon would make the next Instagrammable snap, while the mirrors on the high ceilings will leave you wanting to take a 360° video. Thanks to French designer Gwenael Nicolas and founder of the Curiosity design studio, we got to experience the evocative ice effect within the store.
Moncler’s customers will be pleased to know that there is a range of 4 Moncler Simone Rocha to shop from, which is part of the instalment of Moncler Genius’ SS19 collection, as well as kids’ collections, accessories and both men and women’s collection in-store.
Moncler is located at The Shoppes at Marina Bay Sands L1-63 and B1-141.