Moncler's flagship store at Marina Bay Sands is the largest in Asia

Reta Lee
·Editor-in-Chief, Lifestyle
The facade of the Moncler store at Marina Bay Sands. (PHOTO: Moncler)
The facade of the Moncler store at Marina Bay Sands. (PHOTO: Moncler)

Who says retail is dead? Apparel and lifestyle company Moncler just revealed its newest brick-and-mortar store at Marina Bay Sands, Singapore and we were there to preview it on Thursday (21 March). The new Moncler boutique covers a total area of 5,600 sq ft spread across two floors, making it among the biggest Moncler store in the APAC Region.

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The interior of the store. (PHOTO: Moncler)
The interior of the store. (PHOTO: Moncler)

Not to overlook their biggest opportunity to connect with consumers, the store, at the first glimpse, marries an inspiring physical environment with vignettes of our lifestyle – the facade of the store mimics the brand’s classic puffer-style jackets, to use of black and white marble within the interior and furniture that’s carved into shapes of icebergs – leaving you with that feeling like you’re off on an Alpine ski trip.

(PHOTO: Moncler)
(PHOTO: Moncler)

There is a marble staircase that’s luminescent, which we reckon would make the next Instagrammable snap, while the mirrors on the high ceilings will leave you wanting to take a 360° video. Thanks to French designer Gwenael Nicolas and founder of the Curiosity design studio, we got to experience the evocative ice effect within the store.

(PHOTO: Moncler)
(PHOTO: Moncler)

Moncler’s customers will be pleased to know that there is a range of 4 Moncler Simone Rocha to shop from, which is part of the instalment of Moncler Genius’ SS19 collection, as well as kids’ collections, accessories and both men and women’s collection in-store.

Moncler is located at The Shoppes at Marina Bay Sands L1-63 and B1-141.

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