Italian brand Moncler, well-known for their flagship jackets that are in vogue, has opened up a standalone boutique at Terminal 1, Changi Airport. The strategic move by luxury travel retailer DFS Group, sees the store opening as an opportunity to attract passenger footprints, this after an announcement revealed that Changi Airport saw an increase of 4.5% or 5.41 million in passenger movements last year in November (as reported by Singapore Business Review).
“We are very honoured to welcome a distinguished and respected heritage brand such as Moncler into our portfolio of fashion and watch brands. As part of the strategy to up the ante of the retail experience for our global travellers when they visit DFS Changi, Moncler has been carefully curated to offer a wide selection from their latest collection for savvy travellers.” Wilcy Wong, DFS Group Managing Director Singapore and Indonesia, shares.
Teo Chew Hoon, Group Senior Vice President of Airside Concessions from Changi Airport Group adds, “We are pleased to open the first Moncler boutique with our valued partner DFS Group to offer passengers an exceptional shopping experience with fashion offerings from luxury to high street designs across a range of price points.”
The store, which was officiated by Wilcy, Teo, Mediacorp artiste Desmond Tan and hosted by ‘Crazy Rich Asians’ star Constance Lau, commands a floor area of around 110 square metres with marble flooring. The store hosts men’s, women’s and accessory collections in-house.