Molly Sims named as face of SoME Skincare

Molly Sims in SoME Skincare campaign. Courtesy of Aesthetics Biomedical

Molly Sims has been tapped as the face of Aesthetics Biomedical's SoME Skincare line.

The actress/model often opens up about her beauty regime and healthy lifestyle in interviews and videos for her YouTube channel, and now, she is joining forces with the team at the aesthetics product development company to promote a new cosmetic serum.

When combined with an individual's Platelet-Rich Plasma (PRP), as recommended by a physician, brand bosses claim the formula uses the body's own regenerative properties to stimulate natural collagen and elastin production for visibly renewed firmness and luminosity.

"I've used so many skincare products and SoME Skincare is the first product that I've ever experienced that's legitimately personalised, I mean it's all in the name - it's SoME!" the 46-year-old gushed. "Your own PRP may be added to the specially formulated and all natural SoME serum (only 22 ingredients) by your medical provider resulting in a translucent, smooth textured serum that you take home to use for the next three months! It's truly simplified my skincare routine without sacrificing results, and for a busy mom like me, what is better than that?"

The Las Vegas star went on to share that she has been aware of PRP treatments, sometimes known as vampire facials, for a long time, with her dermatologist recommending she use them in conjunction with microneedling treatments.

And Sheldon Larson, chief marketing officer of Aesthetics Biomedical, described Molly as the perfect fit for the campaign.

"She is a tremendously talented model and actress, but also has a gift of being able to connect with people from every background and region because of her down-to-earth honesty and transparency. Through Molly's confidence in her own skin, she exemplifies what modern beauty means in her own unique way," he added.

Aesthetics Biomedical's SoME Skincare is now available and is priced from about $900 (£700) for a 90-day supply, which includes a mini skincare refrigerator.

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