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The global fashion shopping app showed that Miu Miu’s kitten heels were the third hottest product (and top shoe) in the quarter and played into the season’s trend for cherry red. Searches for the style spiked 49 percent in November, Lyst noted.
Staying with footwear, Adidas Originals’ Country OG sneakers came in fourth position in its hottest products index. As the only pair of sneakers ranked on the hottest product list, the growing popularity in metallic silver accessories led to a 14 percent increase in searches for the ‘70s running sneaker.
Prada’s logo loafers and Ugg’s Tasman slippers also made the hottest products list, ranking fifth and sixth, respectively. This news marks Ugg’s reentry into the Lyst index, securing the 17th position on the hottest brands list. The brand was last in the top 20 in the fourth quarter of 2022.
More footwear highlights came via star running brand On. According to Lyst, searches for On increased 592 percent this quarter, making it one of the company’s “breakout brands” in the period. Lyst added that the On x Loewe sneaker has emerged as the athletic brand’s top trending product.
Other breakout brands on the index include Victoria Beckham, which saw searches spike 68 percent in October following the release of the “Beckham” documentary on Netflix, and Ralph Lauren, which has been “embraced” for its understated quiet luxury and preppy styles.
As for Q4’s hottest brands, Lyst noted that Prada is the hottest brand in the world for the third time since the fourth quarter of 2022. With searches up 41 percent year-on-year, the brand’s cohesive collections are driving demand worldwide. Lyst said.
Plus, other brands like Moncler (+2), Balenciaga (+2), Burberry (+1) and Jacqumeus (+1) all moved upwards within the Top 10 in the past quarter.
The Row made its debut in the Lyst index Top 20 this quarter, with searches increasing 93 percent in the period. What’s more, the brand’s Margaux bag was the number one hottest product of the quarter, with searches for the hard-to-find tote bag spiking 63 percent this quarter and are up 198 percent year-on-year.
The Lyst index is a quarterly ranking of fashion’s hottest brands and products. The formula behind the index considers Lyst’s database of 200 million shoppers and their online behavior, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three-month period.
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