Michael Kors has announced how he’ll showcase his next collection, after deciding to forgo New York Fashion Week in September.
The Fashion Week favourite revealed in June that he would be sitting out the spring/ summer 21 shows, explaining how he had long thought the fashion calendar needed shaking up.
Kors has now shared his future plans, which centre around a "multi-layered digital experience" on 15 October.
“The aim in shifting dates is to allow the consumer to see and engage with the fall collection, which arrives in store in September, before presenting a brand new season to the consumer,” he said in a statement.
The line will first be shown to journalists on 14 October via "intimate presentations... live and via video appointments”. The following day it will be rolled out across the Michael Kors social network platforms.
“It is key for us to be able to bring our collection to life and translate that in-person runway show experience as best as possible to the digital world. To ensure the press and consumers alike are able to view the clothes and accessories in detail, virtually, is my top priority,” Kors added.
Marc Jacobs, Ralph Lauren and Tommy Hilfiger are among the other big name designers who have confirmed they will not be staging live shows in September.
© Cover Media