Soccer star Megan Rapinoe has been tapped to star in Loewe's fall/winter 2020 campaign.
The sportswoman, who captains Reign FC in the National Women's Soccer League and the U.S. women's team, is appearing in the latest marketing imagery for the Spanish fashion label.
Photographed by Steven Meisel and creative directed by designer Jonathan Anderson, the debut image from the For Real advertising depicts a violet-haired Rapinoe making a face at the camera.
"Rapinoe's trademark pink hair is highlighted by the solidity of the cobalt blue background," a brand rep captioned a snap on Instagram. "Her eyes are grinning, the tongue peeks a boo between the teeth, mimicking the soccer player's signature expression when she wins. Across the whole campaign, distortion comes across as a synonym of life, movement, and energy."
In an accompanying series of short films directed by Benn Northover, Rapinoe is seen asking the viewer to confront their truth.
"We have to talk about everything. We have to speak out the truth and not be afraid of it. Find it, live it, be it!" the 34-year-old declared.
And accordingly, Rapinoe is excited to have landed her very first fashion gig.
"I am so thrilled about this partnership with Loewe and Jonathan Anderson. Multiple worlds crashing together, creating something bigger, different, and more exciting than either could alone," she commented. "To me, the goal of collaboration should not be to stand next to one another, but rather become something else, together."
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