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Meet Fashion's New It Girl

Photo credit: Hearst Communications, Inc. All rights reserved
Photo credit: Hearst Communications, Inc. All rights reserved

From Harper's BAZAAR

All eyes on Yoyo Cao. With her chic clothing label Exhibit and expanding lifestyle site YOYOKULALA, the Singapore-based style star continues to captivate the fashion scene.

Your greatest source of inspiration?
It’s cheesy, but inspiration can come from anywhere for me. I’d say travelling is a big source of inspiration for me.

Photo credit: @yoyokulala
Photo credit: @yoyokulala

Favorite style icons?
My mother was the first person to introduce me to fashion so I’m going to pick her. She’s a really chic lady.

How do you see yourself fitting in the fashion scene?
This industry can get really rough and chaotic. I want to be someone who is able to spread positive vibes.

Favorite off-duty pastimes?
I love to just chill at the couch with good friends, good food, and good conversations. An occasional karaoke session never hurts too.

Photo credit: @yoyokulala
Photo credit: @yoyokulala

Most memorable fashion moment?
I’m going to cheat and say my very first fashion season almost four years ago. Everything was so new and overwhelming to me, but every day was one of those “pinch me” days.

Style philosophy? Less is more.

Who are your heroes and why?
My parents. They work hard and they’re driven, but they’re also the kind of people who aren’t afraid to try.

What’s the biggest change you want to see in the industry?
It is always so heartening to see female designers making a name for themselves and getting the recognition that they deserve both as designers and businesswomen. We need to continue supporting our women!

If you could own one outfit from any time and place, what would it be?
I’ve been re-watching some of my favourite fashion documentaries and I think anyone would be lucky to own any one of the couture pieces featured in it, whether it is couture today or from the fifties or sixties. It is like owning a piece of fashion history.

Your go-to uniform?
I’m definitely a t-shirt and vintage cropped jeans kind of girl on an off-duty day. I love a white shirt, too. For dressed up events, a pantsuit never fails.

What does Singapore mean to you and how has it affected your style?
It’s my second home and where all my closest friends are. I think the weather in Singapore really teaches you to find way to go around trends. We can’t wear coats or shearling boots, but what can we do in place of it?

What’s the most powerful advice you received?
To simply work hard and remember to count your blessings.

Get Her Look

Photo credit: ShopBAZAAR
Photo credit: ShopBAZAAR

Rebecca de Ravenel earrings, $345, shopbazaar.com, Rosie Assoulin top, $1,495, shopbazaar.com, Mykita sunglasses, $519, shopbazaar.com, J.W. Anderson bag, $1,930, shopbazaar.com, Laura Mercier eyeliner, $25, shopbazaar.com, Sies Marjan skirt, $990, shopbazaar.com, Christian Dior lipstick, $38, shopbazaar.com, Yeezy boot, $895, shopbazaar.com

SHOP

Photo credit: ShopBAZAAR
Photo credit: ShopBAZAAR

Tibi coat, $1,295, shopbazaar.com, Vetements sweatshirt, $890, shopbazaar.com, Axenoff Jewellry earrings, $3,200, shopbazaar.com, Clive Christian fragrance, $550, shopbazaar.com, Mark Cross bag, $2,595, shopbazaar.com, Frame Denim jeans, $240, shopbazaar.com, Isabel Marant boot, $780, shopbazaar.com

SHOP

Photo credit: ShopBAZAAR
Photo credit: ShopBAZAAR

Yves Saint Laurent mascara, $32, shopbazaar.com, Tibi blazer, $695, shopbazaar.com, Marc Jacobs shirt, $350, shopbazaar.com, House of Lafayette beanie, $125, shopbazaar.com, Chloe bag, $1,550, shopbazaar.com, Tibi pants, $495, shopbazaar.com, Shelly Zucker Jewelry earrings, $1,125, shopbazaar.com, Gianvito Rossi boot, $995, shopbazaar.com

SHOP

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