Matthew Goode is the new face of U.K. shirt label Pink Shirtmaker.
The British actor, who is known for his roles on TV shows such as The Crown and Downton Abbey, has been tapped by bosses at the LVMH-owned company, formerly known as Thomas Pink, as a brand ambassador and will appear in upcoming campaigns, starting with fall/winter 2019.
"The craftmanship that goes into each shirt is what gives Pink such a strong reputation as an English shirtmaker - good tailoring is the ultimate luxury," said Goode of the partnership.
In the first campaign, titled A life in the Pink, the Emmy Award-nominated star wears items from the brand while posing in a range of scenarios, such as in a bath and in a bed while sipping a cup of tea.
He also appears in a humorous short film and will front Pink's ready-to-wear collection as well as its Bespoke service, which is based at a new workshop in Vauxhall, London.
Regarding the collaboration, Pink president and chief executive officer, Christopher Zanardi-Landi, praised Goode, 41, calling him a natural fit.
"We are proud to announce Matthew Goode as our ambassador. Matthew embodies not only the Englishness of Pink and the sharpness of our cut, but also the sense of humour that's deep in our veins," he praised in a statement. "His style, class and very importantly, his humour, underline the long-term vision of the brand. Matthew Goode is the perfect Pink gentleman."
In addition to his new fashion gig, Goode is currently starring as Matthew Clairmont on the TV show A Discovery of Witches and filming Matthew Vaughn's The King's Man, a prequel to the Kingsman franchise.
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