Mark Earth Hour 2012

Unlike how we celebrate well-loved holidays like New Year’s Eve and Christmas Day with fireworks or extravagant gifts, the momentous Earth Hour movement is a chance to cut the excess, go back to the basics and remember Mother Earth.

While technology has been good to us, with Facebook to thank for connecting us with the crush we otherwise didn’t have the guts to talk to and the Apple products to help impress the boss, our behavior over the past decades has left an ecological foot print that is bad for the environment.

Indeed Earth Hour is primarily about saving energy, but we think the bigger lesson is about energy well spent – in harnessing it for a common cause while spending quality time with friends, family and you – and not just in front of our iPads playing Angry Birds.

This Saturday, March 31, 2012, help spark a movement by going unplugged.

WWF tidbits

Last 2007, the World Wildlife Fund (WWF) asked 2.2 million individuals in more than 2,000 businesses in Australia to turn off their lights for one hour. Since then 5,200 cities and towns in 135 countries and territories have responded with a worldwide commitment to a better future.

But this year the latest tsismis or gossip is whether the Philippines can still retain its official Earth Hour “Hero Country” status. From 647 in 2009 the number of Philippine towns and cities participating in the event is growing each year with a whopping 1,661 in 2011.

With switch-off ceremonies in three major cities in the Philippines, namely Makati, Cebu, and Davao, can the Philippines still reign supreme in 2012?

Miranda Kerr or Marc Nelson?
It’s possible with fun-loving and adventurous celebrities like Marc Nelson and Rovilson Fernandez as WWF-Philippine ambassadors. They are daring Filipinos to be more environmentally conscious with WWF’s “I Will If You Will” digital campaign.

Among the other WWF ambassadors, supermodel Miranda Kerr was offering free yoga class to the first 500 fans who uploaded their own version of the challenge.

However, in the Philippines, riding on top of that bandwagon is not a supermodel but a panda costume with Nelson and Fernandez underneath it—swimming with sharks while munching on carrots and running races, which they promise to do for their fans in exchange.

Be the backseat driver to Nelson and Fernandez by doing what they ask: Pledge to reuse your shopping bags and use the stairs instead of elevators. Advocacy! #ItsMoreFunInThePhilippines!