Marc Jacobs' new fragrance was inspired by his post-rehab tattoo.
Back in 2007, the designer entered a treatment facility following a battle with drug and alcohol abuse, and he had 'Perfect' inked onto his wrist after he completed his stint.
“I tattooed ‘perfect’ on my wrist to remind me that, when I’m looking at myself and wishing I could be stronger in this way or better at that thing, I can just say no, I’m exactly how I need to be right now,” Jacobs said in a statement accompanying news of the fragrance.
“My new fragrance, Perfect, was inspired by my belief that we are all perfect as we are, which is expressed in the campaign through each of our amazing cast members," the 57-year-old added.
Perfect Marc Jacobs features notes of rhubarb, daffodil, almond milk, cedarwood and cashmeran, and was created by perfumer Domitille Michalon-Bertier.
The designer recruited a swathe of famous faces to star in the ad campaign for the fragrance, including models Lila Moss – daughter of Kate Moss – Alek Wek, Mei Kawajiri, and Margo and Madelyn Whitley, which was shot by photographer Juergen Teller.
Each was hand-picked from a social media casting call, and told to style their own wardrobe using a mix of Marc Jacobs pieces and vintage garments.
“It was an incredible experience shooting the Perfect Marc Jacobs campaign alongside the full cast,” Lila shared. “I absolutely adore the fragrance and the bottle, and I’m so honoured and excited to be a part of a campaign with such an important message of self-love and self-acceptance.”
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