From YouTube beauty vlogger to global makeup artist – Nikkie de Jager, the Netherlands-based star who self-learnt makeup artistry in her teens has now been appointed as Marc Jacobs Beauty’s first-ever Global Artistry Advisor.
In this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own social media channels.
Upon her recruitment, Nikkie was ecstatic to share: “I’ve always believed that makeup is a form of self-expression and there is no shame in experimenting with it. Marc Jacobs shares a similar ‘Shameless’ approach to beauty, which I so admire, and I quickly fell in love with his beauty products when I was first sent the Re(Marc)able Full Cover Foundation Concentrate a few years ago. Since then, I’ve consistently loved using Marc Jacobs Beauty products and it was after attending Marc’s Fashion Week Show last Spring that we decided to explore how, and what, we could beautifully create together.”