Will the ‘Macy’s 4th of July Fireworks Spectacular’ Ratings Blow Up, or Blow Up in NBC’s Face?
2020 has been less than spectacular, but like life, the (fireworks) show must go on. While Saturday’s “Macy’s 4th of July Fireworks Spectacular” won’t have an in-person crowd this year, it should still pull down a decent live-TV audience. Yes, even on a Saturday, and even with with 2020’s secretive coronavirus-forced setup. (This year’s unfortunate day-of-the-week designation won’t do the annual NBC event any favors: Saturdays are the lowest-rated night of the week.) Last year’s July 4 show, when things were “normal,” the biggest U.S. fireworks event of the year drew 5.865 million total viewers, according to Nielsen. That tally may not be worthy of the “spectacular” title, especially when considering the returns from previous years, but it is generally a pretty strong performance for a summer telecast this side of hits like fellow NBC program “America’s Got Talent.” Also Read: 'America's Got Talent' Resumes Production - Here's How Judge Cuts and Live Shows Will Look Unfortunately, the 2019 celebration of America’s independence, which was hosted by Derek Hough and Ciara, drew an all-time low rating in the key demo of adults 18-49. The sub-6-million-viewers count, only the third time the event’s Nielsen numbers came in that low over the...
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