Spanish singer Rosalía is MAC's newest Viva Glam spokesperson.
The Grammy winner, who took home gold for her second album, El mal querer, in January, joins the likes of Sia, Miley Cyrus, and Ariana Grande in the role.
She is fronting the 26th Viva Glam campaign from the Canadian make-up brand.
"Make-up is a way that I can communicate with myself and my fans," Rosalía said to WWD. "I love experimenting with colours, textures and the same way I love playing with anything else because it's visual."
Other stars to be tapped by MAC include Lady Gaga, Nicki Minaj, RuPaul, and Ricky Martin.
Drew Elliott, the global creative director and senior vice president of MAC, added that 26-year-old Rosalía has been on their radar for a year.
"When we look at Viva Glam throughout the 26 years, it's always been focused on mega talent, it's kind of a rite of passage," Elliott said. "She's taken the world by storm, and she's truly a superstar and record breaker. From a creative perspective, Rosalía is known for her iconic red looks, and pairing that with a fiery red lipstick is quite fantastic."
The limited-edition matte red lipstick, in shade VG26, retails for $19 (£14) and 100 per cent of product sales go to fund HIV and AIDS charities.
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