Louis Vuitton designs candle to raise funds for Bono's charity

Bono

Louis Vuitton has released a $185 (£151) candle which will help raise funds for Bono's charity (RED).

The non-profit organisation was founded by U2 frontman Bono and activist Bobby Shriver in 2006, and has since generated more than $600 million (£491 million) for the Global Fund, which aims to fight AIDS, tuberculosis and malaria.

And from every Louis Vuitton|RED candle sold, $60 (£50) will be donated directly to the Global Fund, which has helped save more than 32 million lives across the world.

Jennifer Lotito, chief operating officer of RED, explained that every candle sold by Louis Vuitton will fund 300 days of life-saving medication to someone living with HIV/AIDS.

Michael Burke, chairman and chief executive officer of the French fashion house, told WWD in a statement: "RED's very courageous fight concerns us all, and we at Louis Vuitton will continue to champion their values and dedicated work. We remain fully committed to supporting this cause and are pleased that our candle will help in furthering the fight against AIDS."

Louis Vuitton's master perfumer Jacques Cavallier-Belletrud created the exclusive scent of the luxury candle, while Marc Newson designed its look, which features a red wick, red handle and red lid.

"I was keen to create something that has a strong universal character and with a real sense of liberty," the perfumer said of his inspiration. "I started with a peony flower accord, which has a pronounced character through its highly floral elements with hints of spice, wood and fruit. It is a perfume in itself."

The Louis Vuitton|RED candles will be available to buy from Wednesday from Louis Vuitton stores and louisvuitton.com.

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