This London restaurant will turn your meal into a photo shoot, because Instagram likes are currency
You won’t have to worry about bugging your table with your need to ‘gram your food here.
A London restaurant really wants you to Instagram your food — so much so that they’re offering “Instagram packs” with equipment for better food photos.
Yes, you read that correctly. The Soho branch of London chain Dirty Bones will let anyone who asks use their food photography kit (complete with LED light, wide-angle lens, selfie stick, tripod, and a multi-device charger in case social media use drains your battery) during their meal.
“People love to share what they’re eating on social media, so we wanted to put together something that made it easier to get that perfect shot regardless of the lighting or time of day,” a Dirty Bones spokesperson told Mashable.
It also can’t hurt that it makes for great free advertising when influencers post food photos to their social networks.
The restaurant designed their locations with social sharing in mind: Buzzworthy quotes adorn the walls with other highly photographable decor.
A post shared by Graham Jones (@gbjdesign) on Jun 30, 2017 at 12:23am PDT
Even the menu aims to provide the most shareable options possible. Case in point: A cocktail glass rimmed with rainbow sprinkles and menu items like a mac n’ cheese burger.
Thursdays are thirsty work. Anyone else the MOST ready for a drink?
A post shared by Dirty Bones (@dirtyboneslondon) on May 11, 2017 at 11:28am PDT
A post shared by London Locale (@londonlocale) on Jul 11, 2017 at 11:40am PDT
A post shared by Do It In London (@doitin_london) on May 7, 2017 at 3:15am PDT
A post shared by The Mac & Cheese Diaries (@macandcheesediaries) on Jul 8, 2017 at 8:54am PDT
Is building restaurants with the ‘gram in mind the next big food trend? Time will certainly tell.
