Simone Rocha, Amanda Wakeley and Roksanda are among the few brands which will be putting on a physical show during the upcoming London Fashion Week.
Following on from digital presentations for Men's Fashion Week and Couture Fashion Week in June and July, the next round of shows will be a mix of both physical and digital displays, as the Covid-19 pandemic has forced designers to reassess how they present their collections.
London Fashion Week kicks off on 17 September and runs until 22 September, with officials sharing details of what the press can expect.
Among the physical shows are brands Amanda Wakeley, Roksanda, Simone Rocha and Sharon Wauchob, while some of LFW's biggest names, such as Burberry, Victoria Beckham, and Erdem, will present a mix of physical and digital elements. Preen by Thornton Bregazzi, Emilia Wickstead, and Temperley London have also opted for hybrid shows.
The majority of confirmed labels will be presenting only digital productions, including Richard Quinn and Hill and Friends.
Posting on Instagram, London Fashion Week officials assured all "government social distancing guidelines" will be adhered to.
In a break from tradition, both womenswear and menswear will be presented during LFW.
New York Fashion Week kicks off Fashion Month on 11 September.
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