Lili Reinhart's hair has become "damaged as hell" as a result of her Riverdale character's various looks.
The 23-year-old spends a lot of time being preened and prepped for her role as Betty Cooper in the popular teen drama series, and in a new interview for Allure, opened up about the impact it's having on her locks.
"My hair is damaged as hell from being on my show and just from heat styling in general," she said. "So, I try to take really good care of my hair."
As Betty, Lili often has her tresses swept back into a sleek ponytail. But the actress insisted that perfecting the hairstyle isn't as easy as it looks.
"This ponytail causes me stress," the star explained. "It takes a long time, longer than you'd think, and it's really annoying and very frustrating. It's just the fact that it's really hard to get it perfect... That's my biggest struggle. Being on camera, you can't have flyaways, so I'm looking at my head probably 70 times a day to make sure that my hair is in place. I hate that it's very high maintenance."
Lili's natural hair colour is a much darker blonde than the platinum shade her hair is on Riverdale, and she is desperate to keep her locks from falling out due to over-styling.
"I kind of promised myself if I were offered a role where they said I need to be a redhead (or) I need to be a brunette that I would have to wear a wig because my hair has been through so much," she added.
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