LG shows it's game for innovation with new monitors

The LG 38UC99 is the world's largest ultra-widescreen 21:9 aspect ratio display

Every major global consumer technology event throws up its fair share of superlatives and IFA 2016, set to get underway in Germany on September 2, will be no exception as it's the venue where LG will officially unveil what it claims is the world's largest 21:9 aspect ratio ultra-widescreen monitor.

Just how big exactly? A huge 38 inches from corner to curved corner for a truly immersive multimedia and gaming experience plus an eye-popping 3840×1600 resolution. It's also the first monitor of its kind to come with a single USB Type C connector for minimal clutter. LG says that the display is for viewing where attention to visual detail is paramount -- it boasts 99% color accuracy, plus integrated Bluetooth compatible speakers, but at $1500 it will be out of reach for many.

However as consumers move away from being shackled to desks thanks to mobile devices, they deserve a visual treat when they connect their handset or notebook to an external display.

"It's more important than ever that [consumers'] monitors offer additional user benefits and conveniences," said Brian Kwon, president of LG Home Entertainment Company. "LG is the number one brand in the 21:9 monitor space because we were first to recognize that consumers are adopting a new way of working and playing that put them ahead of the competition whether that's working or playing."

Alongside the superlative 38UC99 model, LG is also debuting another monitor that requires less desk space and importantly less financial outlay.

The 34UC79G offers a 34-inch curved display in the same 21:9 aspect ratio and has been optimized for gaming thanks to a one millisecond motion blur reduction system plus a feature that stabilizes how black appears on the screen so that contrasts and transitions are smooth rather than blocky. The screen can be set up to show crosshairs at its center for First person shooters and there's even a hook for those that prefer using a wired mouse for gaming but don't want to get caught up with cables, and all for $700.

LG's new monitors come just 24 hours after Samsung announced its first dedicated gaming monitors will also be making their official debut at IFA 2016 -- they will come in 24-inch and 27-inch 16:9 aspect ratio sizes or there's a 34-inch curved 21:9 aspect ratio monitor in the lineup with a 3440x1440 resolution and integrated speakers.