E-commerce platform Lazada is celebrating their second anniversary with a refreshed LazMall look and features.
In addition, shoppers can access exclusive launches and discount promotions via the revamped LazMall through features including Beat the Price – deal-seekers can discover market-beating prices on a daily assortment of top-selling products; Brands for You – shoppers can enjoy a customised set of recommended brands based on user interest and recent interactions with the LazMall channel; Brand Directory – consumers can access and navigate a comprehensive directory of all brands across categories; and Follow Button Feature – consumers can subscribe to the latest updates on deals and offers with the touch of a ‘follow’ button.
With Lazada’s mega campaign 9.9 sale around the corner (9 Sept - 13 Sept), shoppers can also look forward to major brand deals, shoppertainment initiatives such as in-app livestream shows, and rewards and vouchers that can be redeemed with the coins accumulated when playing LazGames.
Brands such as Coach, Himalaya, Miniso, Kiehl’s, Starbucks and Under Armour that were onboarded in the last six months will also participate in their first 9.9 mega campaign.
“LazMall plays a key role in Lazada’s overall business strategy as local and international brands look to advance their presence and growth through an omnichannel approach in Southeast Asia. More than 80% of Forbes’ Most Valuable Consumer Brands are on LazMall because we are constantly investing in key infrastructure services and user experience to support and complement our brand partners.”
“By strengthening the consumer online commerce journey, we provide brands with more avenues to diversify and increase their consumer touchpoints,” said Jessica Liu, Co-President and Regional Head of Commercial, Lazada Group.