This hero beauty product sells every 10 minutes

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There is nothing worse than perfecting your make-up, only for it to quickly wear off and the fruits of our hard labour go down the drain.

This is why make-up artists, as well as beauty enthusiasts, rely on a setting powder, as it helps to make your beauty products last longer.

There is one setting powder in particular, which has been a huge hit with customers.

Laura Mercier’s Loose Setting Powder is one of the bestselling beauty products in John Lewis & Partners, as a spokesperson for the brand has confirmed one 29g tub sells every 10 minutes.

Buy it: Laura Mercier’s Loose Setting Powder | £27.20 from John Lewis & Partners

The translucent powder is lightweight, sheer, and oil free, which means it controls shine in oily areas of the face without looking too “cakey”.

The cult item works wonders for those looking for coverage as it blurs the appearance of fine lines and blemishes.

Customers are going head over heels for the product, with shoppers hailing it a must have for a “flawless” complexion.

One shopper wrote: “Love this setting powder! So smooth and works perfectly. Keeps your makeup in place all day! Definitely recommend.”

“Does not let your under eyes crease at all! Makes everything stay in place for HOURS! Gives you that matte, natural finish like you’re poreless”, shared another.

A separate buyer gushed: “I swear by this setting powder its so amazing and makes your skin look flawless it doesn’t have any flash back and doesn’t cause the cakey look that most do its perfect for baking and is just all around the best.”

The best part is the top-rated make-up must have is on sale.

Laura Mercier’s Translucent Setting Powder usually retails for £32, but has been reduced by 15% to £27.20 at John Lewis & Partners website and in store.