Musicians around the world have been broadcasting intimate concerts from their home in the wake of the coronavirus outbreak, in an effort to promote social distancing while comforting their self-isolated fans.
Amidst the global health crisis, Universal Music Argentina and its live music and management division, GTS, have recently launched the livestream series #Musicaencasa (MusicInYourHouse).
Established and up-and-coming Latinx musicians broadcast musical performances or Q&A sessions every day at 3:00 pm EDT on their own social media channels, introducing international viewers to a roster of artists often little known outside Argentina.
Among them are rising trap star Pema, singer-songwriter Bambi, rapper EnSecreto and 19-year old Chilean freestyler Metalingüística, who have all rocked out from home these past few days.
Argentinian singer-songwriter Daniela Spalla will stream this Friday, March 20, while Latin Grammy nominee Cami will offer fans a live show from her native Chile on March 21 at 8:00 p.m. EST.
"It's not a concert or a mega video production but an intimate moment that will be captured every day at the same time. The artist will be able to share whatever they feel at the moment, from talking about the creative process, to freestyling, to showing a rehearsal to chatting with fans," Luis Estrada, President of Universal Music Southern Cone, told Billboard about the #Musicaencasa livestream series.
Meanwhile, Telemundo will debut its own music special, "Concierto en Casa" (Concert at Home), March 21 at 7:00 pm ET on the NBCUniversal network and its streaming counterpart.
The family-friendly event, co-hosted by Telemundo's María Celeste Arrarás and Jorge Bernal, will include live performances from artists and bands performing from their own homes.
Among them are Latinx superstars like J Balvin, Luis Fonsi, Alejandro Sanz, Gloria and Emilio Estefan, CNCO, Prince Royce, Reik, Sofia Reyes, Carlos Vives, Wisin, Jesse and Joy, Alejandra Guzmán and Mau y Ricky.
"We're grateful to the artists and performers who are helping us unite families across the country and who will have the opportunity to bring a message of solidarity and support to millions of Latinos going through uncertain time," Ronald Day, Telemundo's EVP of entertainment, said in a statement of "Concierto en Casa."