Barcelona-born Latin Grammy award-winning singer, songwriter and record producer Rosalía is the new face of M.A.C.’s Viva Glam campaign.
The Grammy-Award winning artist has established herself globally as a unique, dynamic feminist who inspires self-expression and represents creativity and individuality – all values that are core to M.A.C.’s Viva Glam mission - M.A.C. also announces 100% of the lipstick selling price will support women, girls and the LGBTQ+ communities and those living with HIV/AIDS.
“We are beyond proud to join forces with the incomparable Rosalía, who will elevate the M.A.C.’s Viva Glam campaign to new levels this year,” says John Demsey, Chairman of the M.A.C.’s Viva Glam Fund & Executive Group President, The Estee Lauder Companies Inc.
“Aside from her epic voice and coveted style, Rosalía is deeply committed to improving the lives of people living with HIV/AIDS around the globe, especially those most vulnerable, including women, girls and the LGBTQIA+ community.”
M.A.C. announced in April that their 2020 charitable campaign was fast-tracked to dedicate US$10 million towards 250 organisations around the world that are on the front lines serving communities affected by the COVID-19 pandemic.
Viva Glam I and Viva Glam III are available at all M.A.C. boutiques (ION Orchard, Takashimaya S.C., NEX and Bugis Junction) as well as Robinsons Raffles City.
The limited-edition Viva Glam 26 will be available from 24 September at all M.A.C. boutiques (ION Orchard, Takashimaya S.C., NEX and Bugis Junction) as well as Robinsons Raffles City. The retail price for this Viva Glam collection is S$33.