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We all strive to have a glowing complexion, and are intrigued by products that claim to boost collagen, target fine lines, wrinkles and prevent early signs of ageing.
Lancome's Advanced Génifique Youth Activating Concentrate has been hailed the hero skincare product by shoppers for nourishing their skin.
A spokesperson for the brand has revealed one 50ml bottle of the anti-ageing moisturiser was sold every three minutes in 2019.
It has also sold 25 million bottles across the globe, following its launch in 2009.
Buy it: Lancôme Advanced Génifique Youth Activating Concentrate 50 ml | £82.50 from John Lewis & Partners
Over the last decade the formula has since been given an update following new research of the skin’s biology.
Lancome’s Advanced Genefique Youth Activating Concentrate moisturiser contains seven pre and probiotic extracts, which work to strengthen the dermis and the skin’s barrier.
The ingredients also work to help revitalise the skin, boost radiance, reduce the appearance of fine lines, as well as smooth and firm the skin.
The moisturiser has received over 10,000 positive reviews from customers, who have praised Lancome’s creation as a “marvellous serum.”
One review read: “An amazing innovation in the world of beauty. Simply Marvellous. Advanced Genifique Anti Ageing Serum is a splendid beauty serum till date by Lancome. We can feel the difference just after first use. Our skin looks amazingly younger than our age and no signs of old age.”
Another shared: “I have been using the serum since it first launched and it helps my skin look fresh, hydrated an plump! Love it and it's part of my daily routine!”
Lancôme Advanced Génifique Youth Activating Concentrate comes in a variety of sizes from 30ml up to 115ml, which range in prices from £59.50 for the smallest to £127 from John Lewis & Partners.