L’Oréal to Sponsor French Challenger for the America’s Cup

PARIS — L’Oréal and Orient Express have become joint sponsors of the French Challenger for the 37th America’s Cup sailing competition that takes place in Barcelona, Spain, in 2024.

The beauty giant is also a sponsor of the French Youth and Puig Women’s America Cup teams.

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Nicolas Hieronimus, chief executive officer of L’Oréal, in a statement called it a “historic moment [that] sees female athletes competing in their own Women’s America’s Cup for the first time, bringing fresh energy and determination to the sport.”

“Proud of our French heritage, we are delighted to partner with Orient Express in support of the entire French team competing in the America’s Cup, reinforcing our shared values of diversity, innovation and teamwork combining seamlessly in the pursuit of excellence,” he continued.

“As an avid sailor, I am enthusiastic about L’Oréal‘s sponsorship of the French America’s Cup team. In doing so, we share a love for maritime sports with new audiences and place the magnificence of the sea into sharper focus,” said Christophe Babule, chief financial officer of L’Oréal. “The America’s Cup is as much a prestigious sailing contest as it is a powerful reminder of our responsibility to protect the planet and our oceans, and the need to preserve its beauty for future generations.”

“Like Orient Express, L’Oréal is an iconic French brand that embodies our country’s expertise and excellence around the world. Our three teams — Challenger, Youth and Women — share this ambition,” said Stephan Kandler, CEO of Orient Express Racing Team.

The debut Puig Women’s America’s Cup and relaunched Youth America’s Cup are scheduled for September and October 2024. The Challenger will take place in October 2024, as well.

The Youth and Puig Women’s America’s Cup teams will be called Orient Express-L’Oréal Racing Team. Both are to compete in the AC40 sailing yacht, while the Challenger will race the AC75.

The America’s Cup has been running since 1851. The 36th America’s Cup, in 2021, garnered an audience of 941 million people.

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