How to stand out in the already-crowded fragrance market?
That’s a question Kim Kardashian found herself asking her team of advisors as they sat around a (presumably) round table discussing her latest brainchild: KKW Body The Fragrance.
The result was a perfume bottle modelled on her naked body. We kid you not.
“We took a mould of my body and made it a perfume bottle,” the 37-year-old revealed to her Instagram followers on Wednesday, along with photos of her body covered in clay.
The clay modelling was created by Italian contemporary artist Vanessa Beecroft, whose past work includes pieces using many professional models, often naked.
The photos of Kim mid-mould were followed by a super exciting unveiling of the prototype.
Giving fans a sneak peak on her Instagram Stories and Snapchat, Kim began by showing her fans what appeared to be a nondescript grey box. But wait…
The magic began when she untied the string and the walls fell down to reveal the draft perfume bottle.
“So this is not the press box you guys, this is the regular box. I didn’t do press boxes because I wanted everyone to get this amazing box,” she said.
“I thought this was such a cool box within itself that the bottle is on like a statue pedestal… like a statue… in a museum.”
Naturally, fashion critics – including the now-famed Diet Prada – have drawn comparisons with Jean Paul Gaultier’s iconic Classique Eau de Toilette silhouette.
Out thoughts? KKW Body will certainly stand out in the duty free lounge.
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