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Kim Kardashian proved she’s her brand’s greatest promoter in an Instagram post shared on her account on Thursday.
Wearing jogging trousers and a bra from her shapewear brand, Skims, the Keeping Up With The Kardashians star wished her 167 million followers “Good morning.”
The post quickly racked up likes and engagement, with numerous fans of Kardashian’s praising her look.
The bra Kardashian’s modelling in the image is from her shapewear brand, Skims. The mum-of-four announced her new business venture in August 2019 as a new approach to shape-enhancing underwear.
It launched a month later, including everything from mid-thigh bodysuits to a never-before-seen Solution Short - cycling shorts designed for a thigh-split dress.
Unlike a lot of celebrity fashion lines, it’s fairly affordable: prices range from £20 to £81.
It’s proved to be a hit with celebrities, with actors Zoey Deutch, Saoirse Ronan and Priyanka Chopra among the stars who wore items from the label under their Golden Globes dresses.
For those wanting to emulate the mum-of-four’s style, the cotton triangle bra is available to buy on the Skims website.
Skims has recently restocked their cotton range, and they recently shared the news of the replenished stock on their official Instagram page.
Buy it: Cotton Bralette | $32 (£25.47 GBP) from Skims
The bralette is made from ultra soft cotton fabric that boasts a second-skin softness, and provides the desired coverage shoppers seek to find when buying underwear.
The design also features adjustable shoulder straps, and has an encased elastic underbust seam for added support.
It is available to buy in five colours; from white and pastel shades to classic black.
Plus, the bra is available to buy in sizes extra extra small to a quadruple extra large, although there is a waiting list for certain colourways.
The cotton bralette retails for $32 US dollars, which is approximately the equivalent to £25.47 GBP.
Shoppers can’t get enough of the cotton design, as one review read: “Cute, comfortable excellent breathable material.”
A separate customer shared: “After having a double mastectomy it’s hard for me to find a comfy bra without a wire. This one is my favourite. Definitely recommend.”
Skims also stock a similar triangle bralette, which is made from 2-ply supportive stretch nylon and spandex, which comes in nine neutral shades.
Skims, which was launched back in September 2019, also sell a selection of other bras, knickers, thongs and other shapewear garments, to suit everyone’s needs, skin tones and budgets.