Kim Kardashian is taking her cosmetics empire to the next level, in partnership with the retailer Ulta Beauty.
The entrepreneur's KKW Beauty brand will become available to purchase from Ulta Beauty stores this fall, she has announced. Until now, the line has only been available to shop online.
"We are so excited to announce that @kkwbeauty will be coming to @ultabeauty this fall! Stay tuned for more details," Kardashian announced to her 147 million followers on Instagram over the weekend.
The KKW Beauty brand has seen phenomenal success since its launch in 2017, and the label now offers products for eyes, lips and face, including lipsticks, concealers and mascaras. Earlier this year, it hit the headlines after unveiling ‘The Body Collection,' which included a ‘Skin Perfecting Body Make Up Foundation' for various skin tones.
Kardashian first partnered up with Ulta Beauty last year, when scents from her cult ‘KKW Fragrance' line were rolled out in the beauty retailer's US stores and online. Her younger sister Kylie Jenner also has a well-established relationship with the company, having teamed up with the retailer last year to sell select items from her digital ‘Kylie Cosmetics' brand in-store.
It has been a busy few months for Kardashian, who also relaunched her shapewear line 'Skims Solutionwear' last month.