Kate Spade fans, there’s an Instagrammable pop-up store you wouldn’t want to miss. Located on Level 1 in ION Orchard mall alongside key luxury fashion brands, the 12 square-meter space was designed under the artistic direction of Creative Director Nicola Glass. The pop-up opens on Monday, March 11th and will last until Sunday, March 24th.
In her re-imagining of the brand, Nicola was inspired by its original house codes—thoughtful design, modern and sophisticated color, the spade—and evolved them in her own way. The pop-up is housed in a newly refined spade silhouette, its entryway highlighting the new sophisticated and eclectic brand colour palette. Inside, softly curved fixtures, pedestals and mannequin displays reinforce the modern femininity at the heart of the brand. Meanwhile the materials, including transparent exterior walls, gently carpeted interior floors and balloon light fixtures, are an extension of the sunny optimism of the brand’s Spring 2019 runway concept at New York Fashion Week.
“I am excited to see this concept come to life in Singapore. The Spade is such a special symbol for the brand and I love this execution of our iconic logo. It is a true representation of the new brand vision and I cannot wait for the Singapore customers to come experience the Spring collection in person,” said Nicola Glass, Global Creative Director of kate spade new york.
“We are incredibly proud to debut kate spade new york’s first reimagined global pop-up in Singapore’s ION Orchard mall, a leading shopping destination in Southeast Asia. Following the successful opening of our ION store last Fall, we look forward to continuing the momentum and exciting our customers with this new, immersive pop-up experience,” said Anna Bakst, CEO and Brand President, kate spade new york.
The pop-up features the kate spade new york ready-to-wear collection, as well as an assortment of bags, small leather goods, accessories and jewelry. In celebration of the launch, the pop-up will feature a Southeast Asia limited edition bag which can be personalised in store on March 15th and 16th, 2019.
The pop-up will also feature the ‘”unlock your heart” activation globally launching on March 15th, 2019 which allows customers to personalise their own luggage tag on the global microsite and collect them at the kate spade new york ION Orchard store.