Kate Middleton’s Coronation Weekend Shoes Earn $726,000 in Media Exposure for Aquazzura

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Kate Middleton is taking big steps forward with Aquazzura — and increasing the label’s exposure and its media impact value (MIV) in the process.

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During King Charles III’s coronation, the Princess of Wales went instantly viral upon wearing heels from the Florence-based brand. While at the Realm Governors General and Prime Ministers Lunch on May 5, the royal wore a black pair of the label’s popular Bow Tie pumps. The $850 style — which features smooth suede uppers with a heel cutout, knotted counter tie and pointed toes punctuated by thin stiletto heels — is one that she’s worn regularly through the years.

Kate Middleton attends the governors-general and prime ministers lunch at Buckingham Palace on May 5, 2023 in London. - Credit: POOL/AFP via Getty Images
Kate Middleton attends the governors-general and prime ministers lunch at Buckingham Palace on May 5, 2023 in London. - Credit: POOL/AFP via Getty Images

POOL/AFP via Getty Images

Aquazzura’s Bow Tie pumps. - Credit: Courtesy of Aquazzura
Aquazzura’s Bow Tie pumps. - Credit: Courtesy of Aquazzura

Courtesy of Aquazzura

On the same day, she was also spotted in a pair of Aquazzura’s blue $1,195 Love Link pumps — a pointed-toe style with stiletto heels and crystal-lined slingback straps. The resulting moments from each shoe created $726,000 MIV — a method used to understand the financial value of a marketing strategy across formats like social, digital and print media — for Aquazzura, Launchmetrics tells FN.

Kate Middleton wears a Self-Portrait dress with Aquazzura “Love Link” pumps on May 5, 2023 in London. - Credit: Ian Jones / KCS / MEGA
Kate Middleton wears a Self-Portrait dress with Aquazzura “Love Link” pumps on May 5, 2023 in London. - Credit: Ian Jones / KCS / MEGA

Ian Jones / KCS / MEGA

Though Middleton’s frequently sharp style regularly makes headlines, her Aquazzura outings at the royal coronation could also be owed to a non-royal family member.

The same Bow Tie style has simultaneously been a favorite of Meghan Markle, who’s similarly worn the pair numerous times since at least 2018 — and while promoting her Netflix documentary series “Harry & Meghan” in 2022. Markle’s past outings in the Bow Tie heels have brought the brand $634,000 MIV, according to Launchmetrics.

Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex attend the Australian Geographic Society Awards in Sydney, Australia on October 26, 2018. - Credit: Pool/Samir Hussein/WireImage
Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex attend the Australian Geographic Society Awards in Sydney, Australia on October 26, 2018. - Credit: Pool/Samir Hussein/WireImage

Pool/Samir Hussein/WireImage

During Charles’ coronation, Aquazzura earned an 884% spike in MIV on May 5 compared to its May 4 MIV. In total, both Middleton and Markle’s MIV totaled $1.36 million.

The moment marks Aquazzura’s latest headline-making occurrence this year. On the retail front, Edgardo Osorio’s brand is also poised to open its latest boutique — a 2,000-square feet store that spans three floors — on New Bond St. in London in June.

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