Kate Middleton’s Coronation Weekend Shoes Earn $726,000 in Media Exposure for Aquazzura
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Kate Middleton is taking big steps forward with Aquazzura — and increasing the label’s exposure and its media impact value (MIV) in the process.
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During King Charles III’s coronation, the Princess of Wales went instantly viral upon wearing heels from the Florence-based brand. While at the Realm Governors General and Prime Ministers Lunch on May 5, the royal wore a black pair of the label’s popular Bow Tie pumps. The $850 style — which features smooth suede uppers with a heel cutout, knotted counter tie and pointed toes punctuated by thin stiletto heels — is one that she’s worn regularly through the years.
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Courtesy of Aquazzura
On the same day, she was also spotted in a pair of Aquazzura’s blue $1,195 Love Link pumps — a pointed-toe style with stiletto heels and crystal-lined slingback straps. The resulting moments from each shoe created $726,000 MIV — a method used to understand the financial value of a marketing strategy across formats like social, digital and print media — for Aquazzura, Launchmetrics tells FN.
Ian Jones / KCS / MEGA
Though Middleton’s frequently sharp style regularly makes headlines, her Aquazzura outings at the royal coronation could also be owed to a non-royal family member.
The same Bow Tie style has simultaneously been a favorite of Meghan Markle, who’s similarly worn the pair numerous times since at least 2018 — and while promoting her Netflix documentary series “Harry & Meghan” in 2022. Markle’s past outings in the Bow Tie heels have brought the brand $634,000 MIV, according to Launchmetrics.
During Charles’ coronation, Aquazzura earned an 884% spike in MIV on May 5 compared to its May 4 MIV. In total, both Middleton and Markle’s MIV totaled $1.36 million.
The moment marks Aquazzura’s latest headline-making occurrence this year. On the retail front, Edgardo Osorio’s brand is also poised to open its latest boutique — a 2,000-square feet store that spans three floors — on New Bond St. in London in June.
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