The Duchess of Cambridge has launched Children's Mental Health Week, which begins today (February 5), with a heartfelt and impassioned video encouraging children to be open about their feelings and emotions.
The 36-year-old royal, who is the Royal Patron of children's mental health charity Place2Be, recorded the special message while visiting Reach Academy Feltham, for the charity's "whole school" approach to mental health.
This aims to create a culture of openness and confidence to encourage and help young students to understand and talk about their emotions and feelings.
The Duchess speaks to pupils, parents and teachers about the importance of working together to support young people as they learn to be the best version of themselves during @Place2Be #childrensmhw pic.twitter.com/XiV09zOznS- Kensington Palace (@KensingtonRoyal) February 5, 2018
In the message, Kate outlines the importance of children feeling comfortable with who they are, saying: "Childhood is an incredibly important moment in our lives.
"It is the time when we explore our personalities, discover the potential that lies within us and learn how to be ourselves.
"Our experience of the world at this early stage helps to shape who we become as adults, how we begin to feel comfortable in our own skin."
On the importance of adults helping children to become the best versions of themselves, Kate continued: "Some children will be facing tougher challenges than others, but I firmly believe that while we cannot change their circumstances, we can ensure that every child is given the best possible support to ensure they fulfill their true potential.
"This is best achieved when we, the adults in their lives, work together to give children the emotional strength they need to face their futures and thrive.
"Whether we are school leaders, teachers, support staff or parents, we each have a role to play. When we are open and honest with each other about the challenges we face, we can work together to ensure the children in our care have the chance to become the best version of themselves."
Mental health is an issue close to the Duchess of Cambridge's heart, as she, William and Prince Harry launched mental health campaign Heads Together last year.