Kate Hudson wants her new clothing collection Happy x Nature to be “as conscious as possible”.
More than half of her 35-piece first fashion offering is made from recycled material, including the use of Repreve, a fibre formed out of recycled plastic bottles, for her denim garments.
“I’ve always wanted to start a ready-to-wear brand,” Kate told Vogue. “But in this climate, there’s a question mark about creating something new. I knew it had to be as conscious as possible.”
However, the mother-of-three confessed she simply doesn't have the time to be a devoted environmental activist.
“I’m a human who’s learning as I go. I’m not an activist in any way. My life is so crazy, I don’t know if I have the energy to be a true, fully devoted activist. That being said, I want to be responsible. I want to be someone who is a part of movements that matter," Kate explained.
The 40-year-old still shares a love for fashion, especially opulent pieces from luxury labels, but wants to leave a lasting – and greener – legacy for her three children.
“I still love clothes. The clothes that are luxurious, beautiful and obviously not good for the environment. But, I can start the process of finding a responsible way of creating similar pieces. Step by step – that’s the world that I’m happiest in," Kate shared.
The Golden Globe-winning actress insisted that she isn't preaching to people about being eco-friendly, but just wants to celebrate the "small steps” she is taking with her Happy x Nature line.
“I don’t ever approach any business as having to be different, I just really want it to come from an authentic place," she added.
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