Kate Hudson is looking to make a splash in the liquor industry with her own craft vodka brand.
The How to Lose a Guy in 10 Days star has created King St. Vodka, described as an "ultra-premium spirit" hand-crafted in Santa Barbara, California, after realising this particular corner of the market is one dominated by male entrepreneurs.
Hudson explained how the idea came about in a new Instagram post announcing her latest venture, writing, "After a particularly long day, I decided to host an impromptu cocktail party with my closest friends.
"As I prepared to whip up a batch of dirty vodka martinis I surveyed my bar, but I wasn't 100 per cent happy with my options. Then I wondered, 'Are any of these vodkas founded by women?' I did some research, they weren't. So, I decided to make my own just the way I like it! @KingStVodka #KingStVodka."
In additional marketing materials, the actress revealed that the brand is named after the New York City street on which she once lived, "where many of my most precious memories were made".
A release date has yet to be announced, but Hudson promises fans the seven-times distilled liquor, which is free of gluten and distilled with alkaline water, is "insanely delicious" and "best served with good company".
"The creative side of me thought it would be a fun challenge to develop a vodka for my palate, and in a beautiful package that I would love to have on my bar and share with friends. The businessperson in me is now looking forward to the challenge of building a brand in an entirely new industry," the 40-year-old added.
Hudson is the latest celebrity to unveil her own vodka brand - rap mogul Sean 'Diddy' Combs is behind the Ciroc label, actor Channing Tatum launched the Born and Bred line in 2017, and country star Blake Shelton owns Smithworks Vodka.
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