Kate Hudson has enlisted the help of her son Ryder Robinson and boyfriend Danny Fujikawa to launch her new menswear collection for Fabletics.
The 40-year-old revealed the news that her activewear brand is branching into menswear in a sweet Instagram post, alongside a snap of her being cuddled by Danny and her 16-year-old son, whom she shares with ex-husband Chris Robinson.
"Today it's all about my boys," Kate wrote. "Exciting news: @Fabletics MEN is here! Which means the guys in your life can now become VIPs too - but spots are LIMITED! The first 5,000 guys to sign up get early access...so tell all the men in your life!!"
The new line, which features T-shirts, vests, shorts, hoodies and joggers, as well as two-piece workout kits, is priced from $34.95 to $59.95 (£27 - £46). Items are now available to purchase online.
Kate launched her affordable activewear subscription service with Just Fab back in 2013, and has collaborated with Kelly Rowland, Maddie Ziegler, and her mother, Goldie Hawn.
Musician Danny shared his enthusiasm for the garments in a tongue-in-cheek video posted on Instagram too. The clip shows him unboxing the goodies in the style of an influencer.
"Hey guys, I'm really excited. I just got in the new collection," the 33-year-old, who shares daughter Rani Rose with the Almost Famous star, began the clip. "I'm wearing this... this is a hoodie, the new hoodie. It's so nice. It feels so good."
"This is a shirt. It's so nice," he joked, as Kate can be heard laughing in the background.
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