Karl Lagerfeld brand pledges to go fur-free

Karl Lagerfeld

Executives at the Karl Lagerfeld fashion brand have banned fur following pressure from animal rights activists.

In recent years, leaders at many top labels, including Burberry, Chanel, Prada, Gucci, Michael Kors, and Versace, have all pledged to ditch fur products.

Now, bosses at AM Retail Group, which operates Karl Lagerfeld Paris, Wilsons Leather, and other brands, and its parent company, G-III Apparel Group, have also banned fur.

In a statement, People for the Ethical Treatment of Animals (PETA) director Elisa Allen praised the team at Karl Lagerfeld and AM Retail Group for taking a stand.

"PETA applauds these companies for their compassionate and business-savvy decisions, which show that fur is out and kindness is in," she said. "Ethical shoppers simply don't want animals to be abused and killed for coats, collars, and cuffs, and these fur bans are proof that the fashion industry is changing to meet the rising demand for luxury animal-friendly alternatives."

Allen added that she would be sending the companies vegan chocolates in thanks for their decisions.

Representatives for the Karl Lagerfeld label and its parent company have not yet commented on the news.

Fashion icon Lagerfeld, who died at the age of 85 in February, had a long history with animal rights activists. In an interview with BBC Radio 4 in 2009, the Chanel creative director argued there was no point in ditching fur products when people continued to eat meat.

"As long as you wear leather and eat meat, don't discuss that," he said. "In a meat-eating world, wearing leather for shoes and even clothes and handbags, the discussion of fur is childish."

However, in December 2018, a spokesperson for Chanel confirmed the luxury brand would no longer use fur or exotic skins.

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