Kanye West-designed adidas sneakers to launch in Singapore

Nurul Azliah
·Senior Lifestyle Reporter
adidas Originals Yeezy Boost 350 V2 (勘履者)
adidas Originals Yeezy Boost 350 V2

It sure is a big week for sneakerheads in Singapore.

Just days after Off-White designer Virgil Abloh launched his Nike collaboration here on Tuesday, Yeezy designer and rapper Kanye West will be launching his own sneaker collaboration with adidas in Singapore on Saturday (18 November). The adidas Originals Yeezy Boost 350 V2 will be available in sizes UK3.5 to UK12, and will cost $349 a pair.

Prior to a purchase, buyers hoping to get these sneakers will need to collect ballot tags on Friday at the brand’s boutique store at Pacific Plaza shopping centre. The collection of ballot tags will open from 10am to 8pm and only 500 will be given out on a first-come-first-serve basis. Registration is required before the collection of ballot tags, and the queue for this will open at 9am.

Each customer with a valid photo ID/passport is only eligible to enter the ballot once. Any double entries will be disqualified,” said adidas Singapore on Facebook on Thursday (16 Nov). “No one is allowed to purchase the YEEZY BOOST 350 V2 on behalf of a successful customer.”

adidas Originals Yeezy Boost 350 v2
adidas Originals Yeezy Boost 350 v2

A live ballot draw will take place on Saturday at 10am. Customers who are successful in the ballot will be led into the store to purchase the footwear immediately. The shoes will also be available on adidas’ online shop, but are expected to sell out fast due to buyers making multiple purchases.

The sale of limited edition sneakers has garnered a lot of attention around the world, with videos surfacing on social media showing long queues of sneaker fans hoping to purchase exclusive sneaker collections.

Earlier this week, a video showing an altercation outside an adidas store in Malaysia surfaced on social media. The people involved had quarrelled over the brand’s limited edition shoe collection in collaboration with popular music producer Pharell Williams.

Here’s a video showing the brawl:

A video of people queuing for the new Yeezy sneakers outside the adidas Originals store at Pacific Plaza:

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