Jukin Media’s Jon Skogmo Breaks Down the Pandemic Boom in User Generated Video

Diane Haithman
·1-min read

Jon Skogmo, founder and co-CEO of Culver City-based Jukin Media, once described his company to the Wall Street Journal as “the Getty Images of viral videos.” Founded in 2009, Jukin provides an avenue for amateur video makers to go pro by licensing their content to media companies and advertisers. The Jukin library contains more than 65,000 videos, including the infamous Pizza Rat dragging a slice down the steps of the New York subway. The collection also includes the original video of Dallas housewife Candace Payne, the “Chewbacca Mom” who laughs hysterically in her car while modeling a “Star Wars” mask of the winsome Wookiee. The video went viral in 2016 and garnered more than 170 million views on Facebook in its first year, launching Payne as a media celebrity. Jukin has paid more than $25 million in royalties to video owners, Skogmo said, noting that shelter-at-home orders at the beginning of the pandemic in March and April fueled a boom in user generated content (UGC) from frustrated stay-at-homes around the world — allowing Jukin to accumulate enough content to produce its own TV shows using library content. Also Read: Jukin Media Names Lee Essner Co-Chief Executive Officer The Wrap spoke...

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