Attendees at Jonathan Cohen’s New York Fashion Week shows know that the best-dressed guest in the front row is always his five-year-old niece, Juliana, who turns up in a custom full look without fail. Now, thanks to a partnership with The RealReal, other pint-size aspiring fashionistas can get their hands on a Jonathan Cohen floral dress from his exclusive upcycled kids collection available in sizes 2 to 6 for the resale site.
The RealReal x Jonathan Cohen capsule collection shares its zero-waste design ethos with The Studio, Cohen’s selection of limited-edition garments and accessories made from his own deadstock fabrics available on his e-commerce platform. “We used our leftover fabrics to create this capsule of four styles for little girls,” Cohen says. “Or little boys—whoever wants to wear them.”
Jonathan Cohen fans will recognize several key fabrics and silhouettes in the capsule collection. “What I did was take four very iconic Jonathan Cohen styles and shrink them into mini form,” Cohen says. There are two block-printed cottons from spring 2019, a black-and-white prairie dress featuring blown-up daisies and falling petals, and a blue floral shirtdress. And there are two jacquards, a pink panel dress, also from spring 2019, and a rainbow shirtdress from spring 2020, a collection that celebrated Cohen’s Mexican heritage and California upbringing.
Having served as The RealReal x Jonathan Cohen’s muse, Cohen’s niece also modeled for the look book. “She’s a natural, which scares me a bit,” Cohen confides. “I was like, ‘You are not doing this for a living.’” They shot the images at his parents’ house in San Diego, and the production was a family affair: Cohen’s mom did Juliana’s hair, and he did the styling. “A lot of times, when I look at images of children’s clothing, the girls are very dolled up, and I really just wanted her to look like her, because she’s a child,” Cohen says. “She really embodied the spirit, which was really nice.”
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