Jonathan Cohen Designs Adorable Mini-Me Dresses for The RealReal

·2-min read
Photo credit: Stpehanie Noritz
Photo credit: Stpehanie Noritz

Attendees at Jonathan Cohen’s New York Fashion Week shows know that the best-dressed guest in the front row is always his five-year-old niece, Juliana, who turns up in a custom full look without fail. Now, thanks to a partnership with The RealReal, other pint-size aspiring fashionistas can get their hands on a Jonathan Cohen floral dress from his exclusive upcycled kids collection available in sizes 2 to 6 for the resale site.

Photo credit: Stephanie Noritz
Photo credit: Stephanie Noritz

The RealReal x Jonathan Cohen capsule collection shares its zero-waste design ethos with The Studio, Cohen’s selection of limited-edition garments and accessories made from his own deadstock fabrics available on his e-commerce platform. “We used our leftover fabrics to create this capsule of four styles for little girls,” Cohen says. “Or little boys—whoever wants to wear them.”

Photo credit: Stephanie Noritz
Photo credit: Stephanie Noritz

Jonathan Cohen fans will recognize several key fabrics and silhouettes in the capsule collection. “What I did was take four very iconic Jonathan Cohen styles and shrink them into mini form,” Cohen says. There are two block-printed cottons from spring 2019, a black-and-white prairie dress featuring blown-up daisies and falling petals, and a blue floral shirtdress. And there are two jacquards, a pink panel dress, also from spring 2019, and a rainbow shirtdress from spring 2020, a collection that celebrated Cohen’s Mexican heritage and California upbringing.

Photo credit: Stephanie Noritz
Photo credit: Stephanie Noritz

Having served as The RealReal x Jonathan Cohen’s muse, Cohen’s niece also modeled for the look book. “She’s a natural, which scares me a bit,” Cohen confides. “I was like, ‘You are not doing this for a living.’” They shot the images at his parents’ house in San Diego, and the production was a family affair: Cohen’s mom did Juliana’s hair, and he did the styling. “A lot of times, when I look at images of children’s clothing, the girls are very dolled up, and I really just wanted her to look like her, because she’s a child,” Cohen says. “She really embodied the spirit, which was really nice.”

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