Jonathan Anderson tapped to create Moncler Genius line

Jonathan Anderson tapped to create Moncler Genius line

Jonathan Anderson has been added to Moncler Genius' roster of designers.

The designer, who serves as creative director of his own label JW Anderson and Spanish fashion house Loewe, is to create garments for the lifestyle brand's annual drop of capsule collections.

"The Moncler Genius creative hub evolves and announces its 2020 line-up welcoming JW Anderson with his arrestingly clever vision of gender-defying fashion," a Moncler representative said. "The Northern Irish designer brings a unique design aesthetic that offers a modern interpretation of masculinity and femininity through a cross-pollination of menswear and womenswear."

Anderson will be joining Sergio Zambon and Veronica Leoni for 2 Moncler 1952, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM, Fragment Hiroshi Fujiwara, Richard Quinn, and Poldo Dog Couture, in working with the company.

In addition, designers at Moncler are collaborating with the team at luggage brand Rimowa on a "bold new travel concept".

Moncler chief executive officer Remo Ruffini has achieved great success with the guest designer model, which was first introduced three years ago, with company leaders thrilled with the ongoing interest.

"The values are solid and the shapes change constantly. It is a place where contemporary shapers of culture belonging to the world beyond Moncler are invited, in order to have other points of view on what the house stands for. Rapidity is the key," they added. "The needs and the tastes of contemporary customers change at lightning speed. Fashion itself endlessly changes and morphs: Moncler Genius is a seismographer, and this is why it is always in flux."

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