John Lewis releases predictions for top 10 toys this Christmas

John Lewis have revealed their top ten toys for Christmas 2018 [Photo: John Lewis]
John Lewis have revealed their top ten toys for Christmas 2018 [Photo: John Lewis]

No doubt trying to track down an in-stock Fingerling, last year’s sell-out festive must-want, is still fresh in your mind.

So, if you’re looking for some inspiration to ensure you’re ahead of the game this year, look no further than John Lewis’ top 10 toys.

In a move away from screen time based toys, the popular retailer expects there to be high demand from parents for more active toys.

The augmented reality Nerf Laser, scooters and I-Top spinners expected to be among the most sought-after pressies this festive season.

Topping the list of must-haves is the i-Top, a next-gen reboot of the classic spinning top. At just £14.99, it is predicted to be a sell-out for parents looking for a reasonably priced take on a classic kiddie toy.

At an eye-watering £329.99, the LEGO Technics Bugatti Chiron is the most expensive toy making the list.

The mini version of the supercar is based on the Bugatti Vision Gran Turismo and features an 8-litre quad-turbocharged W16, and a peak power output of 1,103 kW.

Nerf’s latest offering is also predicted to prove popular this year. Their Laser Alpha blasters (£29.99 – £49.99) are designed with unlimited ammo and include a quick reload button.

Other toys expected to make the must-wants include the Furreal Buzz Pet ‘Ricky The Trick Lovin’ Pup’ who responds to over 100 motions and sounds and will set parents back £134.99. Also set for a burst of popularity is LEGO’s DUPLO Cargo train at £99.99, a mini Waitrose Supermarket, £45 (who wouldn’t want one of those?), John Lewis play Kitchen £59.99, Gravitrax; the new STEM track system (£59.99) and the Tech Will Save Us Coder Kit (£45).

View the full list below.

John Lewis’ top 10 Christmas toys predictions:

  1. I-Top £14.99

  2. Nerf Laser Alpha £29.99 – £49.99

  3. John Lewis My First Scooter £49.99

  4. LEGO Technics Bugatti Chiron £329.99

  5. Ricky The Trick Lovin’ Pup – Furreal Buzz £134.99

  6. Mini Waitrose Supermarket £45.00

  7. Mini John Lewis Kitchen £59.00

  8. LEGO DUPLO Cargo Train £99.99

  9. GraviTrax £49.99

  10. Tech Will Save Us Coder Kit £54.99

Nerf Laser Alpha £29.99 – £49.99 is predicted to be a big hit with kids and parents [Photo: John Lewis]
Nerf Laser Alpha £29.99 – £49.99 is predicted to be a big hit with kids and parents [Photo: John Lewis]

“We’re seeing growing demand for toys which encourage kids to get active, whether it’s a scooter to ride to school, or playing Nerf Laser tag in the garden,” says Harry Boughton, toy buyer, at John Lewis.

“Parents are telling us that they want to buy toys which encourage their children to spend less time looking at a screen, and more time playing games that get them moving.”

“I predict the pocket sized addictive I-Top will be this year’s most popular playground toy. It’s an electronic take on the classic spinning top and displays the number of revolutions, allowing players to keep track of their scores.

John Lewis My First Scooter £49.99 [Photo: John Lewis]
John Lewis My First Scooter £49.99 [Photo: John Lewis]

“LEGO is always a popular choice on letters to Father Christmas, and this year we expect the new LEGO DUPLO cargo train and Bugatti Chiron to be in high demand amongst parents and kids alike,” says Boughton.

“Among those wishing to give a gift which combines fun with learning, we think the latest STEM Tech Will Save Us Coder Kit or track system from GraviTrax which teaches children about magnetics and gravity will prove particularly popular.

“Miniature home products continue to trend, so for parents and family members looking to encourage creativity and role play, we’ve created a Waitrose supermarket and mini wooden kitchen where little ones can pick up “ingredients” before rustling up a delicious imaginary meal in their play kitchen.”

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