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The American singer John Legend has become an ambassador for LG Signature, the South Korean group's premium brand. He will be the star of a holiday advertising campaign vaunting the merits of the brand's latest products, from TVs to refrigerators and wine cellars.
Note that the singer has also unveiled a new Christmas song, called "You Deserve It All."
And the artist's partnership with LG doesn't stop there, as John Legend's ambassadorial role will extend well beyond the holiday season. In fact, the singer has his own wine brand, LVE (for Legend Vineyard Exclusive), and intends to promote the LG Signature wine cellar in Napa Valley in 2022. This cabinet offers precise control of temperature and humidity to ensure that wine is stored in the best conditions.
When it comes to awards, John Legend is one of the few artists to have won a Grammy (music), an Emmy (TV), an Oscar (movies) and a Tony (theater). The idea for the brand is to partner with "exceptional" people from various backgrounds to share their values and high-end lifestyles. In addition to John Legend, the brand's ambassadors include golfers Ko Jin-young and Park Sung-hyun, dancer Misty Copeland and model Olivia Palermo.
Listen to John Legend's new track, "You Deserve It All": youtu.be/B-tOZxoNrFk