John Galliano refused to let the coronavirus pandemic stand in the way of his creative process.
When the coronavirus pandemic struck, the Maison Margiela creative director quickly understood that he would have find an innovative new way to design and create his collections for the French fashion house and this fired up his creative juices.
"I very quickly realised that fashion, and the way we had created and presented it, would never be the same again," he told Vogue. "It can't be until some kind of vaccine is found. And as soon as I accepted this reality, I was able to embrace the idea that something new could happen, that we could innovate, be resourceful, and that fired me up again. Nothing's going to stand in the way of the creative process-I refuse to let that happen!"
Galliano debuted the label's Artisanal Couture Fall 2020 collection in the shape of a 50-minute digital film he created with photographer Nick Knight on Thursday. The film, which has been described as a thriller, serves as a both a documentary showing staff working on the collection at the atelier and models wearing the finished designs. Galliano and his team wore GoPro cameras while footage was collected using drones, Zoom, FaceTime, and thermal imaging cameras.
The Gibraltar-born British designer admitted having his every move documented for two months was very different to Maison Margiela's usual private stance.
"I thought, 'I'm going to be completely transparent about this, now.' I'd always feared being in front of the camera (and) all those things you do when you know the camera's on you, but I decided that I'm ready," he explained. "I wanted to portray the process... a voyeuristic method, almost. So Nick's been filming me remotely. There've been drones flying around us, coming in and out of my conversations. I've been wearing GoPros, one on my head, one on my chest... It's been a whole new, exhilarating process."
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